The nostalgic fashion and pop culture imagery of 1980s America seems to be in a constant loop, returning every 3-5 years with invariable rounds of super short, high waisted shorts and blue eyeliner. So yeah, no one should love high waisted shorts OR blue eyeliner, but we can definitely get behind the irreverent nods to the origins of MTV’s early pop and rock videos; how can you NOT love Billy Squier‘s sweet dance moves and Miami Vice set for “Rock Me Tonite?” If you can’t, I can’t be your friend. But, thankfully, LA quintet Half The Animal are clearly also fans, as their music video for their only second single, “Bad Bad Love,” channels all of the best elements of the music video era experience: bright, neon colors, singer jamming out and dancing all David Bowie and Mick Jaggar style with seizure inducing backgrounds, and the requisite long hair flying all over the place. The song itself is an incredibly well written and produced pop rock gem and dangerously addictive ear worm (love it, but I’m about ready to jam an ice pick in my ear after binging and then forcing half of my office to watch it with me), and definitely has me ready to see what these guys have coming on the horizon.
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Click HERE to Stream / Download “Bad Bad Love”
Formed in 2016, Los Angeles-based alternative rock quartet Half the Animal produces an infectious sound, which blends catchy, hook-laden rock attitude and pop-driven styles. Originally founded by vocalist Chase Johnson and drummer Nick Gross—who were featured cast members in the hit MTV reality TV series ‘Laguna Beach’ during their formative days as the band Open Air Stereo—Half the Animal also includes bassist Evan Smith (Silversun Pickups/Chromeo/Big Data) and classically trained guitarist Dan Graham.
Half the Animal made impact with their memorable debut single “Babylon,” a grandiose, stadium-sized rock anthem that became the band’s first-ever viral hit, garnering over 1 million streams online, collectively, since its release in July 2016. The song quickly earned the band nationwide industry attention and strong radio support on multiple SiriusXM channels, including Top 40 radio station Hits 1 and The Pulse, as well as regular airplay on tastemaker Los Angeles stations ALT 98.7 and KROQ, which featured Half the Animal on their celebrated Locals Only program. Collectively, Half the Animal also count over 1 million YouTube views to date and have been featured by ‘Billboard’ and Ones to Watch (Live Nation).
In fall 2017, Half the Animal released the successful follow-up single “Bad Bad Love” via the group’s independent imprint Noise Nest Records. Featuring a lush soundscape built atop hypnotic vocal melodies, piercing piano chords and dreamy synths, the track was highlighted on Spotify’s influential New Music Friday playlist. The band also launched a 33-date US Fall tour in September 2017 alongside Atlas Genius in support of the track.
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